Discovering what makes a SME website good for international trade
Abstract
The effectiveness of websites has an impact on the representation of a SME and can have an effect on foreign trade. Thus, developing a reliable and robust model to assess the effectiveness of SME websites is important for researchers and practitioners. The aim of the study is to propose a SME website efficiency evaluation methodology from an international trade perspective. Determining the effectiveness of websites is a multi-dimensional decision-making problem which encompasses the assessment of information quality, system quality, and service quality. The criteria and sub-criteria affecting website effectiveness were determined through literature research and expert panel assistance. AHP method was utilized to determine the relative weights of the evaluation criteria in the study. Then, fuzzy linguistic variables were adopted to rank the websites of SMEs engaged in foreign trade. The proposed evaluation model identifies key factors regarding the criteria and sub-criteria of a website effectiveness. The model can provide a helpful reference in designing useful websites which are an important task for SMEs involved in international trade.
Keyword : SME websites, international trade, website evaluation, multi-criteria decision-making, analysis, fuzzy linguistic scale, AHP
How to Cite
Akman, E., & Dagdeviren, M. (2018). Discovering what makes a SME website good for international trade. Technological and Economic Development of Economy, 24(3), 1063-1079. https://doi.org/10.3846/20294913.2016.1266709
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Albayrak, E.; Erensal, Y. C. 2004. Using analytic hierarchy process (AHP) to improve human performance: an application of multiple criteria decision making problem, Journal of Intelligent Manufacturing 15(4): 491–503. https://doi.org/10.1023/B:JIMS.0000034112.00652.4c
Beckinsale, M.; Levy, M.; Powell, P. 2006. Exploring internet adoption drivers in SMEs, Electronic Markets 16(4): 361–370. https://doi.org/10.1080/10196780600999841
Bianchi, C.; Mathews, S. 2016. Internet marketing and export market growth in Chile, Journal of Business Research 69(2): 426–434. https://doi.org/10.1016/j.jbusres.2015.06.048
Bulicek, J.; Drdla, P. 2015. Quality of urban public transport websites according to extent of provided information, Transport 30(2): 202–216. https://doi.org/10.3846/16484142.2015.1048721
Cebi, S. 2013. Determining importance degrees of website design parameters based on interactions and types of websites, Decision Support Systems 54(2): 1030–1043. https://doi.org/10.1016/j.dss.2012.10.036
Cheek, R.; Sale, M. L.; Schwarz, C. 2016. Creation of an instrument to measure website effectiveness using the Analytic Hierarchy Process (AHP), in I. Li (Ed.). The encyclopedia of e-commerce development, implementation, and management. IGI Global, 429–440.
Chen, S.; Li, R.; Tang, B. 2012. Group-buying website evaluation based on combination of TOPSIS, Entropy Weight and FAHP, Journal of Convergence Information Technology 7(7): 130–139. https://doi.org/10.4156/jcit.vol7.issue7.17
Cheng, C. H.; Yang, K. L.; Hwang, C. L. 1999. Evaluating attack helicopters by AHP based on linguistic variable weight, European Journal of Operational Research 116(2): 423–435. https://doi.org/10.1016/S0377-2217(98)00156-8
Choi, C. 2010. The effect of the internet on service trade, Economics Letters 109(2): 102–104. https://doi.org/10.1016/j.econlet.2010.08.005
Chou, W. C.; Cheng, Y. P. 2012. A hybrid fuzzy MCDM approach for evaluating website quality of professional accounting firms, Expert Systems with Applications 39(3): 2783–2793. https://doi.org/10.1016/j.eswa.2011.08.138
Contractor, F. J.; Hsu, C.-C.; Kundu, S. K. 2005. Explaining export performance: a comparative study of international new ventures in Indian and Taiwanese software industry, Management International Review 45: 83–110.
Dagdeviren, M.; Yuksel, İ. 2008. Developing a fuzzy analytic hierarchy process (AHP) model for behavior-based safety management, Information Science 178: 1717–1733. https://doi.org/10.1016/j.ins.2007.10.016
Dou, W.; Tan, C. M. 2002. Using corporate websites for export marketing, Journal of Advertising Research 42(5): 105–116. https://doi.org/10.2501/JAR-42-5-105-116
Ecer, F. 2014. A hybrid banking websites quality evaluation model using AHP and COPRAS-G: a Turkey case, Technological and Economic Development of Economy 20(4): 758–782. https://doi.org/10.3846/20294913.2014.915596
Fink, C.; Aaditya, M.; Ileana, C. N. 2005. Assessing the impact of communication costs on international trade, Journal of International Economics 67(2): 428–45. https://doi.org/10.1016/j.jinteco.2004.09.006
Fox, W. P. 2015. Introduction to multi-attribute decision making in business analytics, in Advanced business analytics. Springer International Publishing, 55–91.
Franco, C. A. 2014. On the analytic hierarchy process and decision support based on fuzzy-linguistic preference structures, Knowledge-Based Systems 70: 203–211. https://doi.org/10.1016/j.knosys.2014.06.028
Freund, C.; Weinhold, D. 2004. The Effect of the internet on international trade, Journal of International Economics 62: 171–89. https://doi.org/10.1016/S0022-1996(03)00059-X
Glavas, C.; Mathews, S. 2014. How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm, International Business Review 23(1): 228–245. https://doi.org/10.1016/j.ibusrev.2013.04.001
Goedhuys, M.; Sleuwaegen, L. 2009. High-growth entrepreneurial firms in Africa: a quantile regression approach, Small Business Economics 34: 31–51 https://doi.org/10.1007/s11187-009-9193-7
Hajidimitriou, Y. A.; Azaria, A. C. 2009. Internet and export marketing: impact of internet use on export revenues of Greek SMEs, 35th EIBA Annual Conference on “Reshaping the Boundaries of the Firm in an Era of Global Interdependence”, 13–15 December 2009, Valencia, Spain.
Ho, W. 2008. Integrated analytic hierarchy process and its applications – a literature review, European Journal of Operational Research 186(1): 211–228. https://doi.org/10.1016/j.ejor.2007.01.004
Houghton, K. A.; Winklhofer, H. 2004. The effect of website and e-commerce adoption on the relationship between SMEs and their export intermediaries, International Small Business Journal 22(4): 369–388. https://doi.org/10.1177/0266242604044305
Kang, D.; Jang, W.; Park, Y. 2016. Evaluation of e-commerce websites using fuzzy hierarchical TOPSIS based on ES-QUAL, Applied Soft Computing 42: 53–65. https://doi.org/10.1016/j.asoc.2016.01.017
Karmokar, S.; Singh, H. 2012. Improving the website design process for SMEs: a design science perspective, in International Conference on Information Resources Management (Conf-IRM), 21–23 May 2012, Vienna, Austria, Paper 26.
Katsikeas, C. S.; Deng, S. L.; Wortzel, L. H. 1997. Perceived export success factors of small and medium-sized Canadian firms, Journal of International Marketing 5: 53–72.
Kaya, T.; Kahraman, C. 2011. A fuzzy approach to e-banking website quality assessment based on an integrated AHP-ELECTRE method, Technological and Economic Development of Economy 17(2): 313–334. https://doi.org/10.3846/20294913.2011.583727
Kincl, T.; Štrach, P. 2012. Measuring website quality: asymmetric effect of user satisfaction, Behaviour & Information Technology 31(7): 647–657. https://doi.org/10.1080/0144929X.2010.526150
Lee, Y.; Kozar, K. A. 2006. Investigating the effect of website quality on e-business success: an analytic hierarchy process (AHP) approach, Decision Support Systems 42(3): 1383–1401. https://doi.org/10.1016/j.dss.2005.11.005
Li, J. J.; Liu, L. W. 2015. An MCDM model based on KL-AHP and TOPSIS and its application to weapon system evaluation, in Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014), Atlantis Press, Paris, 257–262. https://doi.org/10.2991/978-94-6239-100-0_48
Li, M. 2015. A study on comprehensive evaluation of C2C e-commerce website competitiveness, in Proceedings of the 2015 International Conference on Education Technology a nd Economic Management, 14–15 March 2015, Beijing, PRC, 600–603.
Lileeva, A.; Trefler, D. 2010. Improved access to foreign markets raises plant-level productivity... for some plants, The Quarterly Journal of Economics 125(3): 1051–1099. https://doi.org/10.1162/qjec.2010.125.3.1051
Lin, H. F. 2010. An application of fuzzy AHP for evaluating course website quality, Computers & Education 54(4): 877–888. https://doi.org/10.1016/j.compedu.2009.09.017
Madill, J.; Neilson, L. C. 2010. Web site utilization in SME business strategy: the case of Canadian wine SMEs, Journal of Small Business & Entrepreneurship 23(4): 489–507. https://doi.org/10.1080/08276331.2010.10593497
Mardani, A.; Jusoh, A.; Zavadskas, E. K.; Khalifah, Z.; Nor, K. M. 2015. Application of multiple-criteria decision-making techniques and approaches to evaluating of service quality: a systematic review of the literature, Journal of Business Economics and Management 16(5): 1034–1068. https://doi.org/10.3846/16111699.2015.1095233
Masudin, I.; Saputro, T. E. 2016. Evaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS, in IOP Conference Series: Materials Science and Engineering 114(1): 012091. IOP Publishing. https://doi.org/10.1088/1757-899X/114/1/012091
Mathews, S.; Healy, M.; Wickramasekera, R. 2012. The Internetalisation of information, knowledge, and interaction components of the firm’s internationalisation process, Journal of Marketing Management 28(5–6): 733–754. https://doi.org/10.1080/0267257X.2011.560887
Meng, L.; Wu, J. 2014. Evaluation of the trading website for agricultural products in China, Asian Agricultural Research 6(09): 14–22.
Moini, H.; Tesar, G. 2005. The internet and the internationalization of smaller manufacturing enterprises, Journal of Global Marketing 18(3/4): 79–94. https://doi.org/10.1300/J042v18n03_04
Mosadeghi, R.; Warnken, J.; Tomlinson, R.; Mirfenderesk, H. 2015. Comparison of Fuzzy-AHP and AHP in a spatial multi-criteria decision making model for urban land-use planning, Computers, Environment and Urban Systems 49: 54–65. https://doi.org/10.1016/j.compenvurbsys.2014.10.001
Saaty, T. L.; Ozdemir, M. S.; Shang, J. S. 2015. The rationality of punishment–measuring the severity of crimes: an AHP-based orders-of-magnitude approach, International Journal of Information Technology & Decision Making 14(01): 5–16.
Saaty, T. L. 1980. The analytic hierarchy process. New York: McGraw-Hill.
Samiee, S. 1998. Exporting and the internet: a conceptual perspective, International Marketing Review 15(5): 413–426. https://doi.org/10.1108/02651339810236452
Sanders, J.; Galloway, L. 2013. Rural small firms’ website quality in transition and market economies, Journal of Small Business and Enterprise Development 20(4): 788–806. https://doi.org/10.1108/JSBED-01-2012-0009
Sinkovics, R. R.; Penz, E. 2006. Empowerment of SME websites – development of a web-empowerment scale and preliminary evidence, Journal of International Entrepreneurship 3(4): 303–315. https://doi.org/10.1007/s10843-006-7858-8
Stockdale, R.; Lin, C.; Stoney, S. 2005. The effectiveness of SME websites in a buiness to business context, in Proceedings of IADIS International Conference e-Commerce, Portugal, 259–266.
Ting, P. H.; Wang, S. T.; Bau, D. Y.; Chiang, M. L. 2013. Website evaluation of the top 100 hotels using advanced content analysis and eMICA model, Cornell Hospitality Quarterly 54(3): 284–293. https://doi.org/10.1177/1938965512471892
Tyagi, S. 2016. An improved fuzzy-AHP (IFAHP) approach to compare SECI modes, International Journal of Production Research 54(15): 4520–4536. https://doi.org/10.1080/00207543.2015.1067378
Veisi, H.; Liaghati, H.; Alipour, A. 2016. Developing an ethics-based approach to indicators of sustainable agriculture using analytic hierarchy process (AHP), Ecological Indicators 60: 644–654.
Waite, K.; Harrison, T.; Hunter, G. 2011. Exploring bank website expectations across two task scenarios, Journal of Financial Services Marketing 16(1): 76–85. https://doi.org/10.1057/fsm.2011.6
Wang, M. C. H.; Khalil, S.; Blankson, C.; Cheng, J. M. S. 2011. The influence of the provision of online channel functions on exporting channel performance: the moderating effect of international experience, Journal of Global Marketing 24(2): 125–135. https://doi.org/10.1080/08911762.2011.558811
Xiaolan, Z.; Hong, X.; Huiping, Y. 2013. Determination of the weight values of assessment indexes of website based on AHP-take the website of university library as an example, in 2013 Fifth International Conference on Computational and Information Sciences (ICCIS), IEEE, 21–23 June 2013, 652–655. https://doi.org/10.1109/ICCIS.2013.177
Yu, X.; Guo, S.; Guo, J.; Huang, X. 2011. Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS, Expert Systems with Applications 38(4): 3550–3557. https://doi.org/10.1016/j.eswa.2010.08.143
Zavadskas, E. K.; Turskis, Z. 2011. Multiple criteria decision making (MCDM) methods in economics: an overview, Technological and Economic Development of Economy 17(2): 397–427. https://doi.org/10.3846/20294913.2011.593291
Akkaya, G.; Turanoglu, B.; Oztas, S. 2015. An integrated fuzzy AHP and fuzzy MOORA approach to the problem of industrial engineering sector choosing, Expert Systems with Applications 42(24): 9565–9573. https://doi.org/10.1016/j.eswa.2015.07.061
Akman, E. 2016. The facilitating role of visa policies on international trade and foreign direct investment, Turkish Studies 17(4): 712–732 . https://doi.org/10.1080/14683849.2016.1232589
Albayrak, E.; Erensal, Y. C. 2004. Using analytic hierarchy process (AHP) to improve human performance: an application of multiple criteria decision making problem, Journal of Intelligent Manufacturing 15(4): 491–503. https://doi.org/10.1023/B:JIMS.0000034112.00652.4c
Beckinsale, M.; Levy, M.; Powell, P. 2006. Exploring internet adoption drivers in SMEs, Electronic Markets 16(4): 361–370. https://doi.org/10.1080/10196780600999841
Bianchi, C.; Mathews, S. 2016. Internet marketing and export market growth in Chile, Journal of Business Research 69(2): 426–434. https://doi.org/10.1016/j.jbusres.2015.06.048
Bulicek, J.; Drdla, P. 2015. Quality of urban public transport websites according to extent of provided information, Transport 30(2): 202–216. https://doi.org/10.3846/16484142.2015.1048721
Cebi, S. 2013. Determining importance degrees of website design parameters based on interactions and types of websites, Decision Support Systems 54(2): 1030–1043. https://doi.org/10.1016/j.dss.2012.10.036
Cheek, R.; Sale, M. L.; Schwarz, C. 2016. Creation of an instrument to measure website effectiveness using the Analytic Hierarchy Process (AHP), in I. Li (Ed.). The encyclopedia of e-commerce development, implementation, and management. IGI Global, 429–440.
Chen, S.; Li, R.; Tang, B. 2012. Group-buying website evaluation based on combination of TOPSIS, Entropy Weight and FAHP, Journal of Convergence Information Technology 7(7): 130–139. https://doi.org/10.4156/jcit.vol7.issue7.17
Cheng, C. H.; Yang, K. L.; Hwang, C. L. 1999. Evaluating attack helicopters by AHP based on linguistic variable weight, European Journal of Operational Research 116(2): 423–435. https://doi.org/10.1016/S0377-2217(98)00156-8
Choi, C. 2010. The effect of the internet on service trade, Economics Letters 109(2): 102–104. https://doi.org/10.1016/j.econlet.2010.08.005
Chou, W. C.; Cheng, Y. P. 2012. A hybrid fuzzy MCDM approach for evaluating website quality of professional accounting firms, Expert Systems with Applications 39(3): 2783–2793. https://doi.org/10.1016/j.eswa.2011.08.138
Contractor, F. J.; Hsu, C.-C.; Kundu, S. K. 2005. Explaining export performance: a comparative study of international new ventures in Indian and Taiwanese software industry, Management International Review 45: 83–110.
Dagdeviren, M.; Yuksel, İ. 2008. Developing a fuzzy analytic hierarchy process (AHP) model for behavior-based safety management, Information Science 178: 1717–1733. https://doi.org/10.1016/j.ins.2007.10.016
Dou, W.; Tan, C. M. 2002. Using corporate websites for export marketing, Journal of Advertising Research 42(5): 105–116. https://doi.org/10.2501/JAR-42-5-105-116
Ecer, F. 2014. A hybrid banking websites quality evaluation model using AHP and COPRAS-G: a Turkey case, Technological and Economic Development of Economy 20(4): 758–782. https://doi.org/10.3846/20294913.2014.915596
Fink, C.; Aaditya, M.; Ileana, C. N. 2005. Assessing the impact of communication costs on international trade, Journal of International Economics 67(2): 428–45. https://doi.org/10.1016/j.jinteco.2004.09.006
Fox, W. P. 2015. Introduction to multi-attribute decision making in business analytics, in Advanced business analytics. Springer International Publishing, 55–91.
Franco, C. A. 2014. On the analytic hierarchy process and decision support based on fuzzy-linguistic preference structures, Knowledge-Based Systems 70: 203–211. https://doi.org/10.1016/j.knosys.2014.06.028
Freund, C.; Weinhold, D. 2004. The Effect of the internet on international trade, Journal of International Economics 62: 171–89. https://doi.org/10.1016/S0022-1996(03)00059-X
Glavas, C.; Mathews, S. 2014. How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm, International Business Review 23(1): 228–245. https://doi.org/10.1016/j.ibusrev.2013.04.001
Goedhuys, M.; Sleuwaegen, L. 2009. High-growth entrepreneurial firms in Africa: a quantile regression approach, Small Business Economics 34: 31–51 https://doi.org/10.1007/s11187-009-9193-7
Hajidimitriou, Y. A.; Azaria, A. C. 2009. Internet and export marketing: impact of internet use on export revenues of Greek SMEs, 35th EIBA Annual Conference on “Reshaping the Boundaries of the Firm in an Era of Global Interdependence”, 13–15 December 2009, Valencia, Spain.
Ho, W. 2008. Integrated analytic hierarchy process and its applications – a literature review, European Journal of Operational Research 186(1): 211–228. https://doi.org/10.1016/j.ejor.2007.01.004
Houghton, K. A.; Winklhofer, H. 2004. The effect of website and e-commerce adoption on the relationship between SMEs and their export intermediaries, International Small Business Journal 22(4): 369–388. https://doi.org/10.1177/0266242604044305
Kang, D.; Jang, W.; Park, Y. 2016. Evaluation of e-commerce websites using fuzzy hierarchical TOPSIS based on ES-QUAL, Applied Soft Computing 42: 53–65. https://doi.org/10.1016/j.asoc.2016.01.017
Karmokar, S.; Singh, H. 2012. Improving the website design process for SMEs: a design science perspective, in International Conference on Information Resources Management (Conf-IRM), 21–23 May 2012, Vienna, Austria, Paper 26.
Katsikeas, C. S.; Deng, S. L.; Wortzel, L. H. 1997. Perceived export success factors of small and medium-sized Canadian firms, Journal of International Marketing 5: 53–72.
Kaya, T.; Kahraman, C. 2011. A fuzzy approach to e-banking website quality assessment based on an integrated AHP-ELECTRE method, Technological and Economic Development of Economy 17(2): 313–334. https://doi.org/10.3846/20294913.2011.583727
Kincl, T.; Štrach, P. 2012. Measuring website quality: asymmetric effect of user satisfaction, Behaviour & Information Technology 31(7): 647–657. https://doi.org/10.1080/0144929X.2010.526150
Lee, Y.; Kozar, K. A. 2006. Investigating the effect of website quality on e-business success: an analytic hierarchy process (AHP) approach, Decision Support Systems 42(3): 1383–1401. https://doi.org/10.1016/j.dss.2005.11.005
Li, J. J.; Liu, L. W. 2015. An MCDM model based on KL-AHP and TOPSIS and its application to weapon system evaluation, in Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014), Atlantis Press, Paris, 257–262. https://doi.org/10.2991/978-94-6239-100-0_48
Li, M. 2015. A study on comprehensive evaluation of C2C e-commerce website competitiveness, in Proceedings of the 2015 International Conference on Education Technology a nd Economic Management, 14–15 March 2015, Beijing, PRC, 600–603.
Lileeva, A.; Trefler, D. 2010. Improved access to foreign markets raises plant-level productivity... for some plants, The Quarterly Journal of Economics 125(3): 1051–1099. https://doi.org/10.1162/qjec.2010.125.3.1051
Lin, H. F. 2010. An application of fuzzy AHP for evaluating course website quality, Computers & Education 54(4): 877–888. https://doi.org/10.1016/j.compedu.2009.09.017
Madill, J.; Neilson, L. C. 2010. Web site utilization in SME business strategy: the case of Canadian wine SMEs, Journal of Small Business & Entrepreneurship 23(4): 489–507. https://doi.org/10.1080/08276331.2010.10593497
Mardani, A.; Jusoh, A.; Zavadskas, E. K.; Khalifah, Z.; Nor, K. M. 2015. Application of multiple-criteria decision-making techniques and approaches to evaluating of service quality: a systematic review of the literature, Journal of Business Economics and Management 16(5): 1034–1068. https://doi.org/10.3846/16111699.2015.1095233
Masudin, I.; Saputro, T. E. 2016. Evaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS, in IOP Conference Series: Materials Science and Engineering 114(1): 012091. IOP Publishing. https://doi.org/10.1088/1757-899X/114/1/012091
Mathews, S.; Healy, M.; Wickramasekera, R. 2012. The Internetalisation of information, knowledge, and interaction components of the firm’s internationalisation process, Journal of Marketing Management 28(5–6): 733–754. https://doi.org/10.1080/0267257X.2011.560887
Meng, L.; Wu, J. 2014. Evaluation of the trading website for agricultural products in China, Asian Agricultural Research 6(09): 14–22.
Moini, H.; Tesar, G. 2005. The internet and the internationalization of smaller manufacturing enterprises, Journal of Global Marketing 18(3/4): 79–94. https://doi.org/10.1300/J042v18n03_04
Mosadeghi, R.; Warnken, J.; Tomlinson, R.; Mirfenderesk, H. 2015. Comparison of Fuzzy-AHP and AHP in a spatial multi-criteria decision making model for urban land-use planning, Computers, Environment and Urban Systems 49: 54–65. https://doi.org/10.1016/j.compenvurbsys.2014.10.001
Saaty, T. L.; Ozdemir, M. S.; Shang, J. S. 2015. The rationality of punishment–measuring the severity of crimes: an AHP-based orders-of-magnitude approach, International Journal of Information Technology & Decision Making 14(01): 5–16.
Saaty, T. L. 1980. The analytic hierarchy process. New York: McGraw-Hill.
Samiee, S. 1998. Exporting and the internet: a conceptual perspective, International Marketing Review 15(5): 413–426. https://doi.org/10.1108/02651339810236452
Sanders, J.; Galloway, L. 2013. Rural small firms’ website quality in transition and market economies, Journal of Small Business and Enterprise Development 20(4): 788–806. https://doi.org/10.1108/JSBED-01-2012-0009
Sinkovics, R. R.; Penz, E. 2006. Empowerment of SME websites – development of a web-empowerment scale and preliminary evidence, Journal of International Entrepreneurship 3(4): 303–315. https://doi.org/10.1007/s10843-006-7858-8
Stockdale, R.; Lin, C.; Stoney, S. 2005. The effectiveness of SME websites in a buiness to business context, in Proceedings of IADIS International Conference e-Commerce, Portugal, 259–266.
Ting, P. H.; Wang, S. T.; Bau, D. Y.; Chiang, M. L. 2013. Website evaluation of the top 100 hotels using advanced content analysis and eMICA model, Cornell Hospitality Quarterly 54(3): 284–293. https://doi.org/10.1177/1938965512471892
Tyagi, S. 2016. An improved fuzzy-AHP (IFAHP) approach to compare SECI modes, International Journal of Production Research 54(15): 4520–4536. https://doi.org/10.1080/00207543.2015.1067378
Veisi, H.; Liaghati, H.; Alipour, A. 2016. Developing an ethics-based approach to indicators of sustainable agriculture using analytic hierarchy process (AHP), Ecological Indicators 60: 644–654.
Waite, K.; Harrison, T.; Hunter, G. 2011. Exploring bank website expectations across two task scenarios, Journal of Financial Services Marketing 16(1): 76–85. https://doi.org/10.1057/fsm.2011.6
Wang, M. C. H.; Khalil, S.; Blankson, C.; Cheng, J. M. S. 2011. The influence of the provision of online channel functions on exporting channel performance: the moderating effect of international experience, Journal of Global Marketing 24(2): 125–135. https://doi.org/10.1080/08911762.2011.558811
Xiaolan, Z.; Hong, X.; Huiping, Y. 2013. Determination of the weight values of assessment indexes of website based on AHP-take the website of university library as an example, in 2013 Fifth International Conference on Computational and Information Sciences (ICCIS), IEEE, 21–23 June 2013, 652–655. https://doi.org/10.1109/ICCIS.2013.177
Yu, X.; Guo, S.; Guo, J.; Huang, X. 2011. Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS, Expert Systems with Applications 38(4): 3550–3557. https://doi.org/10.1016/j.eswa.2010.08.143
Zavadskas, E. K.; Turskis, Z. 2011. Multiple criteria decision making (MCDM) methods in economics: an overview, Technological and Economic Development of Economy 17(2): 397–427. https://doi.org/10.3846/20294913.2011.593291