Creativity Studies

Art-technologies for creating an artistic image: issues of imitation and the transitivity of the creative process

Tetiana Sovhyra — 2025-01-09

The article reveals certain aesthetic patterns in the creation of augmented reality content, namely the importance of modelling the real environment, transitivity, and simulation of traditional practices of creating sculptural forms. These issues are analyzed on the author’s projects examples organized through the augmented reality use (applications REMS Companion App and MININ Art). An aesthetic patterns interdisciplinary research of augmented reality content perception allows us to draw significant conclusions about the artistic uniqueness of virtual images. The article reveals certain regularities in the creation of augmented reality content, including the peculiarities of imitation of traditional sculptural techniques and materials texture. It has been established that in order to create a realistic embodiment of virtual models in a real environment and to make these objects three-dimensional, it is important to take into account the peculiarities of chiaroscuro. Technologically, this can be done by installing a light source in the virtual scene that will illuminate objects at a certain angle. Consideration of the results of technological experience of content generation suggests that augmented reality allows the artist to create a transitional creative environment by imitating real space. When virtual content is detached from its marker (the image of real space), the specific author’s context is lost. As a result, we can safely talk about the content uniqueness created with the help of augmented reality technology. Having all the signs of artistic creativity, these models can be called augmented reality sculptures – a form of synthetic digital and visual art.

Possibilities for evaluation to foster the soft skills of critical thinking, creativity, and communication in higher education

Stanislav Dadelo — 2025-01-15

Soft skills are the foundation of a solid and consistent lifelong education in a changing world. Students’ self-reported achievement motivation is a good indicator of their level of self-awareness. A rigorous assessment of the process’ results is necessary for an effective soft skill education program. There are significant flaws in the way the university’s curriculum handles soft skill assessments. Therefore, the question is: given the resources at hand, how can one properly ascertain which soft skills requirements change the most over a university education? To identify changes at the start and finish of studies and prepare instruction for soft skill suggestions during university studies, this study intends to measure the differences in self-assessment indicators of students’ creativity, critical thinking, and communicative abilities in university settings. The purpose of this study is to verify a variety of tools for assessing students’ soft skills and figure out how effectively they can recognize variations throughout multiple university study stages. This could aid in the preparation of recommendations for soft skill instruction in courses, which could be beneficial for university graduates’ future employment. Among first- and last-year university students, a self-assessment study on soft skills was conducted. The results show that students’ soft skills are not equally impacted by their university education. The critical thinking abilities of first- and fourth-year students only tend to improve but do not differ reliably.

Problem-based learning in developing students’ communicative skills and creativity in teaching English for specific purposes

Jolita Šliogerienė — 2025-01-29

Tertiary education uses a variety of teaching methods to cater for different learning styles, encourage critical thinking, and prepare students for real-world challenges. Common methods include lectures, seminars, independent study, and collaborative learning. This diversity reflects the complexity of higher education and helps to create a dynamic learning environment that fosters lifelong learning and critical thinking skills. Problem-based learning, a prominent teaching method, focuses students on an inquiry-based approach, presenting them with real-life problems that require the application of knowledge, critical thinking, creative approach, and collaboration. Problem-based learning is very effective in teaching English for specific purposes at tertiary level because it involves students in projects that require the use of the target language, thus enhancing language acquisition and fostering communicative skills. This method benefits students by promoting active learning, improving communication, encouraging creativity, and developing problem-solving skills. A study at Vilnius Gediminas Technical University, Lithuania, involving students from creative and technical fields, found that most students found problem-based learning beneficial, although creativity students were more enthusiastic. The results suggest that while problem-based learning improves understanding of both theoretical and practical aspects of study programmes, technical students are more sceptical about the effectiveness of problem-based learning. Despite some negative attitudes on the part of some students, problem-based learning remains a valuable tool in English for specific purposes education, supporting the development of language and professional skills.

Visualising anthropomorphism as a creative communicative mode in Samit Basu and Ashish Padlekar’s The Tall Tales of Vishnu Sharma: Panchatantra

Cynthiya Rose J S — 2025-02-03

In today’s ocular-centric era, vision and visuality play a significant role in representing ideas. This article analyses anthropomorphism as a communicative mode that helps readers comprehend a story’s underlying meaning, using a socio-semiotics metafunction as a lens. The study focuses on Samit Basu and Ashish Padlekar’s adaptation of the famous Panchatantra collection, The Tall Tales of Vishnu Sharma: Panchatantra (published in 2015), where creatures with the ability to speak are the central characters. This story emphasises a diverse group of characters from the world of Panchatantra who communicate their problems to Vishnu Sharma, their chosen guardian, through the transformation of animals into humans. Through the use of animated letters, mascots, and anthropomorphic parameters, barriers can be eliminated in a creative approach. The paper underscores the significance of studying signs and interpreting visually represented social phenomena in order to articulate culture, society, and historical context. The research is divided into two sections: the first section explores the function of images by analysing image artefacts that question the presence of anthropomorphism. In contrast, the second section introduces the four degrees of anthropomorphism and their characteristics. The hypothesis posits that anthropomorphism can effectively convey meaning, especially in stories aimed at children. This study seeks to contribute to a greater comprehension of the use of anthropomorphism as a creative mode of communication in contemporary literature.

Creativity and disinformation in artificial intelligence-driven fashion communication

Sigita Kamašauskė — 2025-02-06

Fashion is an industry of constant changes and reflects societal alterations; therefore, fashion brands must always seek creative and innovative communication strategies for a positive brand reputation and be at the forefront of technology. Fashion communication shapes society’s needs and perceptions of reality, which are currently shifting due to the high density of various artificial intelligence technologies, including those that can recreate reality. Therefore, consumers are easy to deceive, and creative ways of communicating using artificial intelligence lead to creative ways of disinformation. The question arises as to which topics of creative use of artificial intelligence in the field of the fashion industry are the most widely studied and what the research gaps are. An integrative literature review focusing on papers published between January, 2016 and January, 2024 was conducted to answer the research question and clarify the tendencies of future research. The findings of this research show the emerging machine-washing concept as the topics that scholars are mostly focused on – the recreation of reality using deepfakes and altered images, digital influencers, and their messages.