Zikienė, Kristina, Asta Kyguolienė, and Justinas Kisieliauskas. “The Influence of Creative and Innovative Loyalty programs’ Features on customers’ Attitudinal, Conative, and Behavioural Loyalty”. Creativity Studies 17, no. 1 (May 2, 2024): 254–273. Accessed November 25, 2024. https://jau.vgtu.lt/index.php/CS/article/view/20130.