Saad, Nourhan Ahmed, Sara Elgazzar, and Sonja Mlaker Kac. “Linking Supply Chain Management Practices to Customer Relationship Management Objectives: A Proposed Framework”. Business: Theory and Practice 23, no. 1 (April 7, 2022): 154–164. Accessed November 10, 2024. https://jau.vgtu.lt/index.php/BTP/article/view/15475.