The contribution of corporate social responsibility perception on job performance: does corporate reputation matter?
Abstract
The objective of this study is to examine the relationship between corporate social responsibility (CSR) and job performance through the mediating role of job attitudes. In addition, the moderating role of organizational reputation is also considered. Based on stakeholder theories, signaling theory, social exchange theory, and social identity theory, a research model has been developed. Data has been collected from 636 employees working in SMEs in Vietnam to provide empirical evidence. Research results showed that corporate social responsibility has made a positive contribution to improving job performance and this relationship was partially mediated by job attitudes. In addition, organizational reputation strengthened the positive connection between CSR and job attitudes. Finally, the study suggested some managerial implications to help leaders have appropriate policies to improve employees’ job performance.
Keyword : corporate social responsibility, job performance, job attitudes, organizational reputation, SEMs in Vietnam
How to Cite
Vuong, B. N., Tung, D. D., & Huan, D. D. (2022). The contribution of corporate social responsibility perception on job performance: does corporate reputation matter?. Business: Theory and Practice, 23(2), 277–287. https://doi.org/10.3846/btp.2022.16089
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Jannati, T., Mappamiring, M., Wuryan, A., Muhammad, Y., & Kusuma, P. A. H. P. (2020). CSR and firm reputation from employee perspective. The Journal of Asian Finance, Economics and Business, 7(10), 171–182. https://doi.org/10.13106/jafeb.2020.vol7.no10.171
Kang, E., & Kim, R. (2021). Product market competition, reputation, and dividend policy. Applied Economics, 53(29), 3334–3346. https://doi.org/10.1080/00036846.2021.1877255
Kunz, J. (2020). Corporate social responsibility and employees motivation – broadening the perspective. Schmalenbach Business Review, 72(2), 159–191. https://doi.org/10.1007/s41464-020-00089-9
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Mahmood, A., & Bashir, J. (2020). How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR. International Journal of Engineering Business Management, 12. https://doi.org/10.1177/1847979020927547
Maignan, I. (2001). Consumers’ perceptions of corporate social responsibilities: A cross-cultural comparison. Journal of Business Ethics, 30(1), 57–72. https://doi.org/10.1023/A:1006433928640
May, D. R., Gilson, R. L., & Harter, L. M. (2004). The psychological conditions of meaningfulness, safety and availability and the engagement of the human spirit at work. Journal of Occupational and Organizational Psychology, 77(1), 11–37. https://doi.org/10.1348/096317904322915892
McGuire, J. (1963). Business and society. McGraw-Hill.
Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14(2), 224–247. https://doi.org/10.1016/0001-8791(79)90072-1
Murshed, F., Sen, S., Savitskie, K., & Xu, H. (2021). CSR and job satisfaction: Role of CSR importance to employee and procedural justice. Journal of Marketing Theory and Practice, 29(4), 518–533. https://doi.org/10.1080/10696679.2021.1877156
Nazir, O., & Islam, J. U. (2020). Effect of CSR activities on meaningfulness, compassion, and employee engagement: A sense-making theoretical approach. International Journal of Hospitality Management, 90, 102630. https://doi.org/10.1016/j.ijhm.2020.102630
Nyuur, R. B., Ofori, D. F., & Amponsah, M. M. (2019). Corporate social responsibility and competitive advantage: A developing country perspective. Thunderbird International Business Review, 61(4), 551–564. https://doi.org/10.1002/tie.22065
Paoline, E. A., Lambert, E. G., & Hogan, N. L. (2015). Job stress and job satisfaction among jail staff: Exploring gendered effects. Women & Criminal Justice, 25(5), 339–359. https://doi.org/10.1080/08974454.2014.989302
Paruzel, A., Klug, H. J. P., & Maier, G. W. (2021). The relationship between perceived corporate social responsibility and employee-related outcomes: A meta-analysis. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.607108
Robbins, S. P., & Judge, T. A. (2018). Essentials of organizational behavior. Pearson Education Limited.
Saks, A. M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600–619. https://doi.org/10.1108/02683940610690169
Schaufeli, W. B., Salanova, M., González-romá, V., & Bakker, A. B. (2002). The measurement of engagement and burnout: A two sample confirmatory factor analytic approach. Journal of Happiness Studies, 3(1), 71–92. https://doi.org/10.1023/A:1015630930326
Singh, K., & Misra, M. (2021). Linking Corporate Social Responsibility (CSR) and organizational performance: The moderating effect of corporate reputation. European Research on Management and Business Economics, 27(1), 100139. https://doi.org/10.1016/j.iedeen.2020.100139
Spence, M. (2002). Signaling in retrospect and the informational structure of markets. The American Economic Review, 92(3), 434–459. https://doi.org/10.1257/00028280260136200
Tajfel, H., & Turner, J. C. (2004). The social identity theory of intergroup behavior. In Political psychology. Psychology Press. https://doi.org/10.4324/9780203505984-16
Tsourvakas, G., & Yfantidou, I. (2018). Corporate social responsibility influences employee engagement. Social Responsibility Journal, 14(1), 123–137. https://doi.org/10.1108/SRJ-09-2016-0153
Vuong, B. N. (2022). The effect of corporate social responsibility on job performance. Science Journal of the Open University of Ho Chi Minh City, 17(2), 83–98. https://doi.org/10.46223/HCMCOUJS.econ.vi.17.2.1783.2022
Vuong, B. N., Hieu, V. T., & Trang, N. T. T. (2020a). An empirical analysis of mobile banking adoption in Vietnam. Gestão e Sociedade, 14(37), 3365–3393. https://doi.org/10.21171/ges.v14i37.3078
Vuong, B. N., Tung, D. D., Hoa, N. D., Chau, N. T. N., & Tushar, H. (2020b). An empirical assessment of organizational commitment and job performance: Vietnam small and medium-sized enterprises. The Journal of Asian Finance, Economics and Business, 7(6), 277–286. https://doi.org/10.13106/jafeb.2020.vol7.no6.277
Wetzels, M., Odekerken-Schröder, G., & Van-Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33(1), 177–195. https://doi.org/10.2307/20
Anderson, E., & Oliver, R. L. (1987). Perspectives on behavior-based versus outcome-based salesforce control systems. Journal of Marketing, 51(4), 76–88. https://doi.org/10.2307/1251249
Ansoff, H. L. (1965). Corporate strategy. McGraw-Hill.
Ansu-Mensah, P., Marfo, E. O., Awuah, L. S., & Amoako, K. O. (2021). Corporate social responsibility and stakeholder engagement in Ghana’s mining sector: A case study of Newmont Ahafo mines. International Journal of Corporate Social Responsibility, 6(1), 1. https://doi.org/10.1186/s40991-020-00054-2
Bianchi, E., Bruno, J. M., & Sarabia-Sanchez, F. J. (2019). The impact of perceived CSR on corporate reputation and purchase intention. European Journal of Management and Business Economics, 28(3), 206–221. https://doi.org/10.1108/EJMBE-12-2017-0068
Blau, P. M. (1964). Exchange and power in social life. Wiley.
Borman, W. C., & Brush, D. H. (1993). More progress toward a taxonomy of managerial performance requirements. Human Performance, 6(1), 1–21. https://doi.org/10.1207/s15327043hup0601_1
Bouckenooghe, D., Raja, U., & Butt, A. N. (2013). Combined effects of positive and negative affectivity and job satisfaction on job performance and turnover intentions. The Journal of Psychology, 147(2), 105–123. https://doi.org/10.1080/00223980.2012.678411
Bowen, H. (1953). Social responsibility of the businessman. Harper and Row.
Cabrera, W., & Estacio, D. (2022). Job attitude as a factor on employees performance. International Journal of Economics Development Research, 3(1), 13–35. https://doi.org/10.37385/ijedr.v3i1.254
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 497–505. https://doi.org/10.2307/257850
Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. The Academy of Management Review, 20(1), 65–91. https://doi.org/10.2307/258887
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Giao, H. N. K., & Vuong, B. N. (2019). Graduate textbook of scientific research methodology in business: Updated SmartPLS. Financial Publishing House. https://doi.org/10.31219/osf.io/fkv4q
Giao, H. N. K., Vuong, B. N., & Tung, D. D. (2020a). A model of organizational culture for enhancing organizational commitment in telecom industry: Evidence from Vietnam. WSEAS Transactions on Business and Economics, 17, 215–224. https://doi.org/10.37394/23207.2020.17.23
Giao, H. N. K., Vuong, B. N., & Tushar, H. (2020b). The impact of social support on job-related behaviors through the mediating role of job stress and the moderating role of locus of control: Empirical evidence from the Vietnamese banking industry. Cogent Business & Management, 7(1), 1–23. https://doi.org/10.1080/23311975.2020.1841359
Jannati, T., Mappamiring, M., Wuryan, A., Muhammad, Y., & Kusuma, P. A. H. P. (2020). CSR and firm reputation from employee perspective. The Journal of Asian Finance, Economics and Business, 7(10), 171–182. https://doi.org/10.13106/jafeb.2020.vol7.no10.171
Kang, E., & Kim, R. (2021). Product market competition, reputation, and dividend policy. Applied Economics, 53(29), 3334–3346. https://doi.org/10.1080/00036846.2021.1877255
Kunz, J. (2020). Corporate social responsibility and employees motivation – broadening the perspective. Schmalenbach Business Review, 72(2), 159–191. https://doi.org/10.1007/s41464-020-00089-9
Li, H., Kuo, Y. K., Mir, M. M., & Omar, M. (2022). Corporate social responsibility and environmental sustainability: Achieving firms sustainable performance supported by plant capability. Economic Research-Ekonomska Istraživanja, 1–23. https://doi.org/10.1080/1331677X.2021.2015612
Locke, E. A., & Latham, G. P. (1990). Work motivation and satisfaction: Light at the end of the tunnel. Psychological Science, 1(4), 240–246. https://doi.org/10.1111/j.1467-9280.1990.tb00207.x
Mahmood, A., & Bashir, J. (2020). How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR. International Journal of Engineering Business Management, 12. https://doi.org/10.1177/1847979020927547
Maignan, I. (2001). Consumers’ perceptions of corporate social responsibilities: A cross-cultural comparison. Journal of Business Ethics, 30(1), 57–72. https://doi.org/10.1023/A:1006433928640
May, D. R., Gilson, R. L., & Harter, L. M. (2004). The psychological conditions of meaningfulness, safety and availability and the engagement of the human spirit at work. Journal of Occupational and Organizational Psychology, 77(1), 11–37. https://doi.org/10.1348/096317904322915892
McGuire, J. (1963). Business and society. McGraw-Hill.
Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14(2), 224–247. https://doi.org/10.1016/0001-8791(79)90072-1
Murshed, F., Sen, S., Savitskie, K., & Xu, H. (2021). CSR and job satisfaction: Role of CSR importance to employee and procedural justice. Journal of Marketing Theory and Practice, 29(4), 518–533. https://doi.org/10.1080/10696679.2021.1877156
Nazir, O., & Islam, J. U. (2020). Effect of CSR activities on meaningfulness, compassion, and employee engagement: A sense-making theoretical approach. International Journal of Hospitality Management, 90, 102630. https://doi.org/10.1016/j.ijhm.2020.102630
Nyuur, R. B., Ofori, D. F., & Amponsah, M. M. (2019). Corporate social responsibility and competitive advantage: A developing country perspective. Thunderbird International Business Review, 61(4), 551–564. https://doi.org/10.1002/tie.22065
Paoline, E. A., Lambert, E. G., & Hogan, N. L. (2015). Job stress and job satisfaction among jail staff: Exploring gendered effects. Women & Criminal Justice, 25(5), 339–359. https://doi.org/10.1080/08974454.2014.989302
Paruzel, A., Klug, H. J. P., & Maier, G. W. (2021). The relationship between perceived corporate social responsibility and employee-related outcomes: A meta-analysis. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.607108
Robbins, S. P., & Judge, T. A. (2018). Essentials of organizational behavior. Pearson Education Limited.
Saks, A. M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600–619. https://doi.org/10.1108/02683940610690169
Schaufeli, W. B., Salanova, M., González-romá, V., & Bakker, A. B. (2002). The measurement of engagement and burnout: A two sample confirmatory factor analytic approach. Journal of Happiness Studies, 3(1), 71–92. https://doi.org/10.1023/A:1015630930326
Singh, K., & Misra, M. (2021). Linking Corporate Social Responsibility (CSR) and organizational performance: The moderating effect of corporate reputation. European Research on Management and Business Economics, 27(1), 100139. https://doi.org/10.1016/j.iedeen.2020.100139
Spence, M. (2002). Signaling in retrospect and the informational structure of markets. The American Economic Review, 92(3), 434–459. https://doi.org/10.1257/00028280260136200
Tajfel, H., & Turner, J. C. (2004). The social identity theory of intergroup behavior. In Political psychology. Psychology Press. https://doi.org/10.4324/9780203505984-16
Tsourvakas, G., & Yfantidou, I. (2018). Corporate social responsibility influences employee engagement. Social Responsibility Journal, 14(1), 123–137. https://doi.org/10.1108/SRJ-09-2016-0153
Vuong, B. N. (2022). The effect of corporate social responsibility on job performance. Science Journal of the Open University of Ho Chi Minh City, 17(2), 83–98. https://doi.org/10.46223/HCMCOUJS.econ.vi.17.2.1783.2022
Vuong, B. N., Hieu, V. T., & Trang, N. T. T. (2020a). An empirical analysis of mobile banking adoption in Vietnam. Gestão e Sociedade, 14(37), 3365–3393. https://doi.org/10.21171/ges.v14i37.3078
Vuong, B. N., Tung, D. D., Hoa, N. D., Chau, N. T. N., & Tushar, H. (2020b). An empirical assessment of organizational commitment and job performance: Vietnam small and medium-sized enterprises. The Journal of Asian Finance, Economics and Business, 7(6), 277–286. https://doi.org/10.13106/jafeb.2020.vol7.no6.277
Wetzels, M., Odekerken-Schröder, G., & Van-Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33(1), 177–195. https://doi.org/10.2307/20